The Future of Work Is Uncertain—Here’s How to Thrive

The job market is changing fast. AI, automation, and economic shifts are making traditional employment unreliable. But here’s the good news:

 you can make money by solving problems for others.

TikTok’s founder, Zhang Yiming, didn’t invent short videos—he just made them accessible to everyone. His genius? He removed barriers. Before TikTok, social media favored the already popular. Zhang flipped the script:

• No followers? Doesn’t matter.
• No budget for ads? Doesn’t matter.
• No connections? Doesn’t matter.

If your content was or is good, TikTok would, and will show it to people. Action was and is rewarded.

This same principle applies to making money today. The easiest way to earn is by bridging gaps—solving problems that make life easier for others.

Why Solving Problems = Making Money

People pay for convenience, speed, and expertise. If you can remove friction from their lives, they’ll gladly pay you.

Examples of Problem-Solving Businesses:

• E-commerce websites (helping sellers go online easily)
• Virtual assistants (handling admin tasks for busy professionals)
• Social media managers (freeing up time for business owners)
• Tutoring/coaching (teaching skills people struggle with)

If you can identify a pain point and offer a simple solution, you’ll always have customers.

How to Turn Problems Into Profits

1. Find a Problem People Will Pay to Solve

Ask:

• What frustrates people in your industry?
• What tasks do they avoid or hate doing?
• What would make their lives 10x easier?

Example: Many small business owners struggle with setting up online stores. That’s why I build custom e-commerce websites—so they can focus on selling, not tech headaches.

Even better—I offer a package that includes not only website creation but also adding 100 products, SEO-optimized categories and pages, an optimized homepage, and more. Check the package deal!

2. Create a Simple, Scalable Solution

You don’t need to reinvent the wheel. Just make an existing process easier, faster, or cheaper.

• TikTok made content discovery fair.
• Uber made rides accessible.
• Canva made design simple.

Your goal: Remove roadblocks so people can succeed with less effort.

3. Sell the Outcome, Not the Service

People don’t buy websites—they buy more sales. They don’t buy coaching—they buy confidence and skills.

Bad pitch: “I build websites.”

Good pitch: “I help small businesses sell more online without tech stress.”

4. Start Small, Then Scale

You don’t need a fancy setup.

• Offer your service to a few clients.
• Get testimonials.
• Automate or outsource repetitive tasks.
• Expand to coaching, courses, or digital products.

Why This Works in an Uncertain Economy

When jobs are unstable, people look for alternative income. More entrepreneurs = more demand for problem-solvers.

• Freelancers need help with branding.
• Small businesses need better websites.
• Coaches need sales funnels.

The more uncertain the world gets, the more opportunities there are for those who simplify things.

Final Advice: Just Start

Zhang Yiming didn’t wait for permission—he executed. You don’t need a perfect plan, just:

1. Pick a problem you can solve.
2. Offer a clear solution.
3. Help people see the value.

The future belongs to those who make things easier for others. So, what problem will you solve today?

Need help selling online? I build high-converting e-commerce websites so you can focus on growing your business. I am here - Let’s talk!